Basically.. a wikipedia with a dash of local romance. Would you like to send us your funky ideas? (e.g., "Favorite local store," "Ultimate Local Thai Food Guide", " Traveling Reno diner's club", "How-to-Guides", "Weird-awesome-pictures-I've-seen-around-town", etc., )
How it started.
I am in San Francisco, staying at my friend’s Mediterranean inspired home with sweeping views of Mediterranean inspired houses, planning for our last day at the bay. And I think for the first time, I understand what Reno is for me.
It is a yearning city.
A place with aspirations–some realized, some far off. You’re not even sure if you should cheer it on or shrug. It’s not quite the underdog like Detroit. If this was basketball, we’re more of a Shane Battier type–a vital clog, but hardly any shoe endorsements.
Perhaps we will always be an outlander, that we will feel most inside when we’re most outside. Go figure. Maybe we shouldn’t feel bad not being number one.
Maybe we’re meant to surprise, that’s all.
I had cold ramen at Japantown yesterday. It was good. But I had better one at Sparks. (Momiji Ramen). They closed. (And opened again.)
Wish I covered them here.
We need to cover this place.
“Tell the truth, but make the truth fascinating.” —David Ogilvy
Research tell us for every $100 spent in local business, $45 stays in the local economy. The gain is much lower If you buy at a national brand chain. But we’re not here to boil big business in oil, as the great Taylor Swift once said, If you’re horrible to me, I’m going to write a song about it… Reno Tahoe Digs is not a fight against big brands and prodding people to buy local. The bulk of consumers doesn’t respond to that. We have exceptional products in town – and we’re big fans. We also have some of the most colorful and interesting business owners in the known universe. We’re willing to gamble those are plenty reasons to multiply us raving fans.
(Oh, we are non-profit as well. We will never charge local businesses to be part of this. Ever. Pinky promise. How do we pay for this? Using our lunch money. Someday, we will have a snazzy, orange-colored, “donate” button, I guess.)
What we want to do.
1. Give local businesses an extra hand by giving them a stage to tell their stories. (And have nice pictures.)
2. To build a captivating, useful website (the one you’re in right now) that encourages other locals to contribute their own stuff for the greater good of the local businesses. *Basically, a wikipedia with a dash of local romance.
(*Note: Would you like to send us your funky ideas? (e.g., “Favorite local store,” “Ultimate Local Thai Food Guide”, ” Traveling Reno diner’s club”, “How-to-Guides”, “Weird-awesome-pictures-I’ve-seen-around-town”, etc., )
3. (Drum roll, please) Our BHAG (big, hairy, audacious, goal): For Reno Tahoe Digs to have a hand in sending 25% of new clients to local businesses. How?… We’re trying to find out.
We are a collection of top digital marketers (with over $1,000,000 a year in sales, forgive us for the quick brag), businessmen, buskers, yoginis, type a’s, incurable slackers, dancers, marketers, dreamers and hard-boileds. We are curious just about everything under the sun. The idea hit the site’s founder (who is a digital marketer by trade) in 2010 in the middle of the recession. To start ”9 online projects to save 9 local jobs”. Immediately felt in over his head–he never got to start one. Until late 2012. When he wanted to impress his girlfriend.
Contact. farmer at gentlemanwithbrains dot com / 775-338-7649
Reno Tahoe Digs Worker Community
(present and past)
Note from the founder: To Jesus, the creative genius, who saw the world in the most original of ways and rejected tolerance with unconditional love for people who are different than he. And to aumee and zade, I’m sorry I couldn’t build you a house. May this be a reminder of our adventures together, forever.